news

12th December                                          What is News?

lo- To explore the history of the news industry and the genres of newspaper 

Do Now 

1. four elements of the theoretical framework- audience, representation, media language, industry
2. elements included when analysing mise-en-scene-  costume, props, lighting, make-up, setting
3. three contexts are studied as part of theoretical framework- historical, political, social
4. term denotation- what something is 
5. term connotation- what is represented 

Purpose of News

• Inform
• Educate 
• Profit
• Entertain
• Influence/Persuade

Questions:

1. we all told news as no one transported it (gossiping)

2.steam press- very few rich people sold news, telegraph, seek news

3. the internet all plug in and exchange news without professionals that have to print it 

By 1950s and 60s newspaper were at the highest selling, but after that TVs took the top position and newspapers have constantly declined ever since 

The Mirror- Tabloid

Less formal language- slang (chat)

Celebrity gossip not actual news- popular press (celebrity culture)

Lots of images about products and a celebrity (king Sam)

Very little text compared to images 

Very large font to make the paper look like theres more than there actually is  

Small page with lots of images and little text 

Targeted audience- working class 

The Daily Telegraph- Broadsheet 

Very formal language (sophisticated)

Political information 

Only one picture which is a picture of Prince Williams children

Lots of text compared to images

Very small font makes the magazine look very informative and lots to read compared to The Mirror 

Big paper with lots of information 

Targeted audience- upper class 

Tabloid

• The Mirror
• The Sun 
• The Star

Hybrid

• Daily Mail
• Daily Express 

Broadsheet

• The Telegraph
• The Times
• The Guardian
• The Financial Times 
• The i

9th January 

lo- to explore the nature and ownership of the news industry

In the UK, there are 3 ownership models:

1. Media Barons- owned by wealthy individuals or proprietors (Rupert Murdoch)

2. Trust- a legal arrangement that transfers funds from the owner to a 'trustee' to manage and control the running of the paper ( Scott Trust GMG)

3. Cross-Media converged conglomerates- global institutions hat own numerous outlets. These may be owned by Media Barons ( DMG & Lord Rothermere)

Statements and their issues:

Newspapers aren't PSB they are commercial publications

What is their main aim?

Money

How might that impact the content?

As long s there is something on the paper and its sold the newspapers don't care as long as they are getting profits from the stories 

How does this then impact on the audience?

It wouldn't give them different views as the BBC for instance had to be impartial , however the newspapers can back on side more than another and can do that, meaning their audience would sway one way from maybe opinions instead of facts 

Over three quarters (77.8%) of the British press is owned by a handful of billionaires. Over a quarter (27.3%) o the press is owned by Lord Rothermere and 24.9% by Rupert Murdoch- between them these two men have over 50% of the printed press 

How can this influence the news audiences see?

It would never have any criticism about these two men as they own them, and maybe businesses they invest may never be criticised badly in the press due to them owning the press and deciding what is released and kept hidden from the audience. Meaning the audience would only be shown what they wanted to be repeated 

How does this create an unfair playing field for news?

It means that some businesses may never get good press or no comments about them at all to protect. It also means that people (celebrity's) could be presented differently due to the people that have all the power. Its unfair as they slant the story in some people favour and not others 

Newspapers and their online publications (example of synergy/convergence) are not legally oblige to provide an un-biased public information service

What does that mean for the information that the audience are provided with?

It means that maybe only opinions are shared instead of including the facts to back them. It means that the information cannot be trust worthy as they might just be favour a certain company as they may invest money in them or easier to make them look like the better person just to put someone else down. The newspapers may favour someone based of their background, sexuality or race, shining the story in a certain light to make the person seem like someone bad, just because of who they are

How might this impact on attitudes and opinions?

It could mean that that information is passed on and on making bad opinions on a person due to the way a story is printed. It can also ruin a persons thoughts on a certain background (sexuality, race, ethnicity) and could make people act on their prejudices more because a big company have led them in that direction

There are ethical and moral codes of press conduct but the printed press is a self regulatory industry

What does this mean for those who choose to break those codes?

It shows how it isn't safe to trust everything we read, even though older generations always did because that was there only source. It shows an audience that not everyone is trust worthy and we should be checking the information that is shared or told to us to not just assume and act on instinct 

How can we see this being an issue?

It can fuel an audience with the wrong idea about something, such as a newspaper may be homophobic or racist but an audience may start o think this is ok as its shared more and more across big platforms.

Newspaper Groups                           Titles Owned                      Daily Market Share 2021

Daily Mail& General Trust                     Mail                                                       39%

which is run by Lord

Rothermere

Lachlan Murdoch                                 Sun, Times                                               28%             

Reach                              Star, Express, Mirror, People, Daily Record               16%

Telegraph Group                                        Telegraph                                              5%

Guardian Media Group                      Guardian, Observer                                   2%

Nikkei                                                     Financial Times                                         2%

16th January                                         Funding & Regulation

lo- To explore the impact of newspaper funding and the regulation on the printed press

Do Now

1. What type of ownership does the Observer have?- Scott Trust

2. What type of ownership does The Sun have?- Media Baron

3. What type of ownership does the Daily Mail have?- Cross media conglomerate

4. Lord Rothermere

5. 71%

How does media ownership contribute to news bias?

• Political opinion of owner
• Commercial advertising ties
• Business interests of owners/friends
• Profit: newspapers are not PSB- news is not 'non-fiction' it is stories designed to sell

Trust- no owner bias as the trust controls it and cannot have any say (try to show a range of different views), not to make money to give everyone opinions

Notes- Ownership and bias

• Newspapers aren't usually profitable are seen as gaining political and social influence so are often owned by rich individuals rather than conglomerates.
• There business tends to specialise in newspaper publishing rather than a range of media
• Guardian and Observer are owned by a trust, these have liberal values have meant support from the Guardian for both the Labour Party and the Liberal Democrats
• With newspapers express a range of views from slightly right of centre to left wing
• Guardian Media Group bought The Observer in 1993 after a period where the new owner had used it as a weapon to vendetta against a business rival
• Example of why The Scott Trust was set up to avoid this

Political Stand

The Guardian- Left Winged 

The Mirror- 

The Independant- Centre

The Times- Right Winged 

The Telegraph-

The Sun- Right Winged

The Daily Express-

The Daily Mail-

How do newspapers make money?

• Advertising 
• Selling newspapers (circulation)
• Sponsored content 
• Paywalls & Membership
• Events & Other Sales

We need regulation so it can keep people safe from invasions from privacy. But if there were too many regulations then the government would be able to control what is said in the press making it very bias and unfair as they would never be criticised 

30th January                                     Case study- The Observer 

Do Now:

1) Free press is when censorship was abolished and it gave people the right to print whatever they wanted (press freedom)

2) The press came up with a writing style that lead to regular concerns about invasion of privacy (tapping into phones, abusing the public in doing so), this lost the trust with the public

3) In response the government created a regulatory body, this made newspapers have to go through certain procedures before publishing or gaining evidence for their story,  however this proved ineffective

4) IPSO 

5) Impress- this only covers a few local newspapers

For Regulation

• Newspaper cannot be trusted- phone hacking 
• Protect the public 

Against Regulation 

• Communication for the public 
• Don't want to give someone powerful all the power
• Avoiding censorship 

Audience- THE OBSERVER

Who owns The Guardian/Observer- Scotts Trust

What political stance do they have- Left Winged

 

How are they regulated- Self-Regulated (other magazines are by IPSO and Impress)

How do they make money- subscriptions, advertising, sales, sponsored content, paywall (you read the first paragraph then have to pay for the rest of the article), donations 

They don't have a paywall, instead they have subscriptions why is this- so more people have access to the news and are able to access it easily, they rely on them donating instead 

Demographics- things you cannot change

Psychographics- what kind of person are you

The Observer Audience 

Demographics 

Age- mainly 35+ 

Gender- equally female to male (50/50)

Where they live- London and in the South

Social Class

Social class- A,B,C1

A- upper class

B- middle class

C1- lower middle class

Political view- Left Winged 

Psychographics 

Values- progressive views (more open to things, technology, cultural)

Interests- arts, culture, food and drink

Class

A- upper class

B- middle class

C1- lower middle class

C2- skilled working class

D- working class

E- lowest level of subsistence 

Questions 

1) Convergence- different forms of media that have come together to form one- 

2) How this applies to The Observer 

Seen in The Observer as you can access their news in a newspaper or on social media or on a desktop or a phone. As its available on different forms of media

3) How digital convergence has helped The Observer to appeal to a wider audience  

Its helped The Observer appeal to a younger audience and helps to broaden their audience range especially towards a younger generation, the online version caters for everyone there is a section for everyone giving lots to offer an audience 

Gives an active audience as they can choose what to read, comment, share, like giving them much more choice

6th February                                      Media Language 

LO- to investigate how print newspapers use media language to create meaning 

Advantages and Disadvantages of online newspapers 

Advantages-

-The public don't have to go out and buy a newspaper they can read the news from the comfort of where ever they are

-Environmentally friendly 

-There is more sub sections on the app which allows everyone to find something to read about 

-The company save money as they don't have to pay printing companies etc

-More convenient to read something on a mobile device as its already there for you

Disadvantages 

-Not everyone (older generation) likes to read of a computer or phone, they prefer to hold a newspaper 

-The company wont receive as much money as people don't have to pay to read the news its just there for them to read freely

What you need to know about Media Language 

• The ability to analyse media language elements to create connotation in the print and online Observer this includes- layout, typography, colour, image and language use 
• The generic conventions of broadsheet or quality print newspapers 
• Being able to analyse how the conventions are sued by the Observer in print and online and how they create a distinctive house style which then reflects the Observers messages and values 
• How the Observer uses advantages of print and online tech
• Able to analyse the use of intertextuality in the Observer print and online (headlines etc)

What you need to know Representations 

• Why and how the Observer selects and constructs representations to reflect journalistic ethics and liberal messages, values and beliefs of the newspaper
• Able to analyse the use of stereotypes and counter-stereotypes in the Observer and ho far it counters historical inequalities in the representations of different social groups 
• Themes and how they are expressed (politics, hard news, lifestyle, culture, sport)
• Ideologies and ho they are expressed (liberalism, internationalism, patriarchy, racism)
• How representations are influenced by contexts (consumerism, celebrity culture, changing attitudes to genders and sexuality's, political debates)

Liberalism- a political philosophy that promotes individuals rights, civil liberties,democracy

willingness to respect or accept behaviors or opinions different from your own views 

Internationalism- understanding between nations 

Media Language- Layout, Typography, Colour, Images, Lexis, Codes & Conventions (print and online version)

 

Masthead- The Observer- the serif used makes an audience think that this newspaper is targeted towards someone of a higher class

 

Dateline- Sunday February 2023

Headline- Johnson threatens Sunak's bid to end deadlock over Brexit- again suggestive of a higher class as the main title is about politics which can connote to people that are interested in politics and have a higher end of education 

Sub heading- food bank at breaking point as demand hits a new high - shows the public issues and the wider society about how people everyday are struggling making the newspaper emotional

Stand first-

Copy-

Main image-Rishi Sunak shaking hands with someone- empathises how their audience cares about politics and shows an interest in what is happening in the wider word as Brexit affects not only the UK but other country's  as well.  It also hows how the newspaper likes to include political issues that affect the public's livelihood and society

Minor images- a person on a cook book- this shows how it reaches its targets audience as they value food and culture as this is shown to be within the newspaper, this helps to engage their audience as they know what they like and dislike and what the majority read about 

Columns- there are four columns- this makes the newspaper look well informed and full of information, with little picture being dominated by text it again reinforces their target audience of a higher class which would be seen as better educated 

Pull Quote- N/A

20th February                                            Media Language 

LO- to investigate how online newspapers use media language to create meaning 

Do Now

Advantages and disadvantages of print newspaper 

Advantages 

• Attracts the older audience- as they are more fond of having an actual paper in their hands 
• Keeps more jobs alive- as they would need people out there selling papers and printing papers
• Saves the company money- as they don't have to pay people to print their newspaper they can just release it online 

Disadvantages 

• Less environmentally friendly 
• Less convenient - as people have to go out and buy the paper instead of just getting it up on their phone or device this could narrow the target audience as younger people don't often buy papers they would much rather read an article online 
• Less easy to share with others- as online version you can share and forward to people but your unable to do this with print versions

Lexis- the words that are used 

Masthead- 'The Observer' black font in a white background capital T and O rest in lowercase 

The lexis 'Observer' suggests that it watches the world and is therefore all knowing about what happens, also suggests that it doesn't judge people as it just watches 

Navigation Bar- blue background and white background- same as The Guardian as they want to, link and show how they are the same as its The Newspaper of the Year

Stand First- slightly bigger text at the start of the article 

Byline-

Headline- 'Volodymyr Zelenskiy pleads for more arms as frontline Ukrainian city falls'

Subhead- 'working from home can bring health benefits' attracts an audience as many people now work form home giving it many views as people are going through and doing the same things 

Main Image- the president of Ukraine helps keep on reminding people of the war that is still going on 

Minor Images- of a computer and somebody working at home which shows how many people are working from home due to COVID 19 and this helps attract the audience of older generation as many now how come to love working from home as they can work on there own schedule 

Links- links all to The Guardian this helps remind an audience how they are part of something bigger and a bigger company, they send the links that help people access the world of news in all different forms 

Pull Quote- near the top of the paper which helps pull an audience to carry on/start reading the article 

Advert- gives a chance for companies to be recognised through the newspaper 

Video- Gives the audience another way to see the news and take it in, could attract a different audience as videos would speak more towards a younger generation, it also allows another way for people to absorb news making the online version stand out compared to the print version 

Social media links- at the bottom of the website under lifestyle (facebook, youtube, instagram, twitter) helps attract the younger generation as more social media users are younger. More ways to access the contact in different forms 

Sign in- makes the audience want to read or visit the website again if they have signed in

Search Bar- at the very top and helps the audience have control and can pick what you want to read 

Banner- top of the paper blue

Political Bias- 

LEFT=LIBERAL- progressive, equal

Zelenskiy supporting the underdogs 

Owned by GMG-

Via the links which lead to The Guardian 

The big banner and The Guardian masthead that is displayed 

Same colours to show that they link

Representations-

Having world wide news- representation of cultures, underdogs are acknowledged 

Gender- equal, subverting stereotypes 

Being positive about sexuality 

Race- equality 

27th February                                   Historical Case Study

lo- to evaluate the impact of social, cultural, political and historical contexts on the 1960s newspaper  

Do Now:

1. typography- font used How the text looks- visual

2. layout- how something is positioned 

3. lexis- the words used

4. masthead- the companies logo/title

5. skybox- a section normally above the masthead and it tells you what else is in the newspaper normally a different colour 

- newspapers were sold at a much higher rate as they do now as they didn't have the internet

- they did have the radio but they were quite big and you had to be at home to listen as they weren't in cars 

- household bought more than one newspaper due to the newspapers being politically bias which meant that the public could read the same story but see how they all differed due to their political wing 

The segmentation of newspaper market in the 1960s reflected the clear class and political differences in society:

• Labour supported working class readers bought The Mirror 
• Conservative supported working class readers bought the Daily Express 
• The social elite read The Times
• Conservative middle class read the Daily Telegraph
• Labour or Liberal supported middle class and read The Guardian

- 1965 labour was in power 

- differences between the wealthy and the poor was much clearer 

- Guardian today hasn't changed

what was going on in the 1960s

- Cold War

- Vietnam War

- Civil Rights

- Women's rights 

- Religion

- Racism

- Class tension

5th March 

Do Now:

1. navigation bar- a link to appropriate sections/pages in a website that helps readers in traversing the online document 

2. banner- a heading or advertisement appearing on a web page in the form of a bar, column or box 

3. pull quote- made up text that is pulled from the text that is, duplicated and presented on the page as an attention-grabbing visual element 

4. stand first- the first summery paragraph of a text in a newspaper 

5. masthead- the title of the newspaper 

1960's- What was happening

- Lack of gender equality (patriarchal society)

- Fear of invasion (espionage)

- Fear of cold war (a state of political hostility between countries characterised by threats, propaganda, and other measures short of open warfare)

- Vietnam war

- Civil rights movement USA & UK fighting for racial equality

- Martin Luther King Jr 

- Lots of SOCIAL CHANGE

- Lots of racism in society

- Labour government 

12th March 

Do Now:

What was happening in the 1960's?

- Lack of gender equality (patriarchal society)

- Fear of invasion (espionage)

- Fear of cold war (a state of political hostility between countries characterised by threats, propaganda, and other measures short of open warfare)

- Vietnam war

- Civil rights movement USA & UK fighting for racial equality

- Martin Luther King Jr 

- Lots of SOCIAL CHANGE

- Lots of racism in society

- Labour government in charge 

Media Language

How its laid out- text,colour,layout

Question- 10 marks 2-3 paragraphs 

Explain how broadsheet newspapers reflect the time and historical contexts in which they were published. Refer to the Observer front page from 1960s that you have studied to support your answer 

1. Address the question

2. An example from the Observer of how they reflect the context

3. Explain what this example indicates about the context of production

4. Link back to question

The Observer from the 1960's reflected the racial inequality of the time. The article featuring the mixed race marriage highlights that this was uncommon in the 60s, because its made the front page at this time in production. The quotes also acknowledge a race issue in society. This article revels the issues in the 1960s are shown in newspapers.

The Observer cover from the 1960s reflects the gender inequality of the time. An example of this is in the headline 'Lawyers urge divorce by consent', clearly indicating the patriarchal society that surrounded the 60s. It clearly shows how women where seen as objects to marry and nothing more making their lives resolve around being the 'perfect wife'. We also see in the ads of the corsets for women and this is the only appearance they get, clearly showing how women where presents and treated as dolls for their husbands to dress them up. Newspapers reflected the time of their production and the contextual issues that are in that time.

The Observer cover from the 1960s reflects the fear of invasion (espionage) of the time. An example of this is in the headline 'So polite, this North Sea spy game', 'America accused of spy frame-up', 'used two-way radio'. This clearly indicates that in society in the 1960s we saw more stories that encourage the fear of invasion for society, this meant that more people read the papers as they were looking for their fears to either be confirmed or denied. This made the front cover as many espionage was a massive concern for not only people but the 60s society as a whole. Newspapers reflect the time of their production and the contextual issues that are in that time. 

19th March                                        Exam Format

lo- to explore the exam format & context for the News Unit 

Do Now: The Observer 1960s

1) copy dominates the front page

2) the observer title and a logo

3) 9+

4) in a column to the very right hand side of the cover

5) that men dominate the content of news 

Question 6- 1 mark question: industry & terminology

- How the Observer is funded? Issue price, advertising, subscriptions 

- Owned by Scotts Trust

- Regulated by IPSO or IMPRESS

- Globalisation

- Diversification

- Convergence 

Q6 examples

Q6- Globalisation 

Q6- Broadsheet

Differences between...

Tabloid 

- More pictures less writing

- Directed to a lower class, lower education

- Celebrity gossip information 

Broadsheet

- More writing less pictures

- Directed to a higher class, more educated 

- Politics and economic information 

Question 7- 4 marks state and explain: social media & online press (industry)

- Online diversification- advantages

- Use of social media

- Newspaper funding- print & online

- Hard VS soft news- print & online 

Explain one advantage for a newspaper of each of the following 

- publishing in print

- publishing online only 

By publishing in print it helps people who may not be able to or don't have the ability to go online and access the news through there giving them a way to keep up with the news without having to turn to an online website 

By publishing online it helps environmentally as newspaper don't have to be printed out onto paper and delivers to stores no longer have to be made reducing the amount of paper being used and the amount of vans/lorries that are transporting these newspaper 

Question 8- 5 marks unseen extract short analysis question: contemporary print (media language & representation)

Refer to Extract 3 in the Insert

Analyse how this Observer front page represents two social groups that are often under-represented in the media 
Social Groups- class, age, gender, religion, race, disabled

The Observer has presented the social group of women as strong and powerful. This is juxtaposed in the ay she is dressed and the flower that she is holding which presents her as feminine  which would be seen as weak, however her facial expressions tell us that she is determined and strong seen in the way she is marching. This is very different to how women are usually presented in the paper as the representation they get is very little and isn't seen as strong. The second group is men sharing their secrets showing venerability, we cans see this through Alan Davies as he is sharing his 'family's dark secrets'. We also see how in the long low angled shot how it presents him as equal to the reader making him seem more vulnerable towards a reader 

Question 9

It is clear to me that the front cover of the Observer does reflect the genre conventions of a broadsheet

26th March                                        Guide Practice Question 9

lo- to explore the exam format for Q9 for the News Unit and apply analysis skills and exam writing techniques 

Do Now:

1. conventions of a tabloid newspaper- lots of images, celebrity gossip (soft news), directed towards a lower class/lower eduction level, red and white masthead

2. conventions of broadsheet newspaper- lots of text, little images, political/economic news (hard news), directed towards a higher/middle class and is for those who are more educated (been to uni), black and white masthead

3. broadsheet

4. 

Broadsheet- The Guardian

Tabloid- The Sun

Genre conventions of the Observer- Media Language 

LIAR ( Language, Industry, Audience, Representations) & Context

Genre= Type

Type= Tabloid or Broadsheet

INTRODUCTION- 1 mark

The media language used in the Observer cover reflects the genre conventions of a broadsheet newspaper

Media Language to discuss:

• Masthead- big and bold(catches audiences attention), black on white (broadsheet newspaper, seriousness), serif (more sophisticated font), capitals (formality, upper class audience)
• Image- one main image which is a mid shot which has Rishi Sunak and an American politician at a press conference shaking hands (showing a friendship between the two countries- reinforces the historical friendship between the two countries since WW1, makes them look powerful together), expect politics on the cover of the Observer, image shows racial equality and liberal viewpoint- audience expectation 
• Colour
• Text to Image ratio

The media language used in the Observer cover reflects the genre conventions of a broadsheet newspaper

An example of this is in the masthead, when we clearly see that this magazine is a broadsheet. This is due to the masthead being black and white following the same conventions that a broadsheet has, we also see this when looking at the serif font that has been chosen which makes the magazine appear sophisticated and of a higher reading class. This is reinforced in the Observer having capital letters when looking at the name and start of a sentence further indicating that the Observer is for an audience of a higher class and a higher educational level. The bold and big masthead also catches an audience eye and meets what they are expecting as again this shows how the magazine is serious which suggests that the news inside is also serious and hard news such as the discussion of economics and politics. 

Another example can be seen in the main image on the screen which is mid shot of Rishi Sunak and an American politician at a press conference shaking hands. We see how this meets the expectations of an audience as they would be reading to find out about politics and important news rather than gossip that we see in tabloids. The fact the two powerful politicians are shaking hands reinforces this friendship between the USA and the UK all the way back to WW1, emphasising the alliance that the two countries have with each other. The image of them shaking hands again suggests that the two countries are more powerful together, but we also see racial equality in this image presenting a liberal viewpoint which is immensely important to an Observer audience as they are attracted to the magazine which displays equality and an equal viewpoint. This is again printing the kind of stories that will sell as it attracts and appeals to the audience that the Observer are appealing towards. Therefore it is clearly evident that the Observer does use media language to reflect the generic conventions of a Broadsheet newspaper 

To conclude it is clear that the Observer follows the conventions of a broadsheet newspaper as i have discussed through the image used and the masthead on the page 

LIAR and Context

16th April                                           PPE Exam DIRT

lo- to reflect on the exam and identify areas to improve 

Do Now:

1) Language Audience Industry Representations (Theoretical Framework)

2) Context of the 1960s 

- fear of invasion (espionage)

- lack of gender equality

- labour government 

- cold war

- civil right movement 

3) Context of now 

-better gender equality

- conservative government 

- racial equality 

- war is still constant

- acceptance of different sexualities 

- connective our society

Question 6: 1/1

One way that newspapers categories audiences 

Age, Class, Race 

Question 7: 2/4

Two reasons why online media are hard to regulate 

Online media changes quickly this means that laws and regulations cannot keep up with the speed of media in which media is shared 

Media cannot be regulated because its not located in this country so companies don't have to regulate their company by law, only if they choose to do so

Question 8: 5/5

Two ways the Observer follows the codes and conventions of a broadsheet

The use of formal writing shows how the The Observer follows broadsheet connections. This is due to the Observer not using slang language and staying within a formal tone, meeting broadsheet conventions as this is what is looked for in a broadsheet compared to a tabloid newspaper 

The columns used follow broadsheet conventions  as this is a feature of a broadsheet that the Observer uses. It presents the magazine as more formal and classical reaching its required audience all through the conventions of a broadsheet

Question 9: 7/15

How far are the representations typical of The Observer newspaper

Judgment= Introduction and conclusion

Have to talk about context

Need to cover LIAR

Key focus

- representations

Observer Conventions 

- Left winged (liberal=progressive)

- Suports equality

- Serious news

- Fights for those without a voice 

Audience

- Food 

- Culture (music, books, film, art, theatre)

Introduction 

The representations of the Observer newspaper are typically seen in The Observer, as this is see in their liberal viewpoint

Representations- Political focus that challenges stereotypes 

The little boy in the skybox image make shim appear as innocent, young and vulnerable. This contrasts the stereotypes of a terroist, The Observer challenges these stereotypes to break boundaries and create equality. The focus on terroism in the skybox highlights that this is an ongoing situation in todays world that is shown via the news 

In the headline 'secret plan ti use charities to help deport rough sleepers' enforces the Observers liberal viewpoint as it make sit clear that they are willing to show the challenges that people are actually facing, rather than just dismissing those who dont have enough power to stand up for themselves. 

23rd April                                                            Question 9

do now:

1) values of the Observer- left winged newspaper, progressive, supports equality, liberal viewpoint, fight for people that don't have a voice 

2) conventions of a broadsheet newspaper- economic and political news, formal tone, lots of text little picture, has columns, hard news, black and white masthead

Question 9 conventions

- make a judgement

- use LIAR ( language, industry, audience, representations)

- context is needed 

Focuses

- media language= images, layout, fonts, text/copy, colour

- genre conventions=broadsheet

Overall argument- 

It looks like a broadsheet (masthead, text/copy, image)

Not like a broadsheet (skybox, vibrant and saturated colours used, talks about fashion and lifestyle)

Photo- RAYE

Contexts:
- Liberal viewpoint or democracy

- Consumerism (buying things you don't need)

- Celebrity culture 

- Multiculturalism

- Gender roles 

- Lifestyle 

Introduction:
The media language in the Observer newspaper reflects a broadsheet newspaper in generic conventions that it uses.

Photo- one photo vs 3 column of text

Long shot, posing, feminine dress

Represented as: formal, successful, happy via dress and facial expressions

Reflects: Observer context- multicultural, gender equality, celebrity culture

The Observer cover reflects generic conventions of a broadsheet newspaper. We can see this through the masthead used, due it being in only black and white following broadsheet conventions. But also the serif font that is used reinforces the formality of this newspaper and the hard news that broadsheet newspaper publish compared to a tabloid. This follows the generic conventions due to the masthead bing in a black and white colour keeping it very muted and discreet, however this just reinforces its seriousness that the newspaper has and the kind of news that it would publish. This can link to its target audience as they are of a middle class which can be suggestive of their formality, compared to reading something such as celebrity gossip. Clearly indicating that the Observer following generic conventions of a broadsheet newspaper 

The Observer cover reflects generic conventions of a broadsheet newspaper. We can see this in the text that has been used in the newspaper, as the volume of text used in the newspaper indicates that it follows these broadsheet newspaper conventions. It also shows how the Observer indulges in political and economic news, which is suggestive of their liberal viewpoint that is shown throughout the cover when reading it. It also presents the newspaper as a formal and traditional newspaper, this again links to generic broadsheet newspapers. Which makes it clear that this is a newspaper targeted to an audience of an older generation who like to read about the news and not just gossip, but also that they are more traditional and of a higher education as we see their love for reading. 

The Observer cover doesn't reflect generic conventions of a broadsheet newspaper. This is shown when looking at their skybox, this is due to its vibrant and saturated colour choices which is unusual for a broadsheet newspaper. As I have mentioned they tend to be more discreet and subtle in their conventions. This is also proven when reading what is on the skybox as it mentions about lifestyle which isn't really seen in broadsheet newspapers as they tend to focus more on hard news compared to soft news. There is also talk about fashion tips which can be seen as some equality as this paper is for men and women, where fashion isn't really talked about among men but here it is displayed on the front cover. Showing how the Observer doest follow these broadsheet newspaper conventions in this part. The Observer shows how the consumerism in our society is relevant in their skybox presenting products as something we couldn't love without which is relevant in our society as fast fashion is becoming an issue that many of us indulge in. 

In conclusion the media language on the cover of the Observer reflects the typical conventions of a broadsheet newspaper 

 

30th April                                             Q10 Modern Analysis

lo- to explore the contextual issues in modern newspaper 

Do Now:
1. Broadsheet newspaper

Celebrity gossip

Lots of images little text

Masthead is white and red

Education level-low

Soft news

2. Broadsheet conventions 

Lots of text little images

Serious and Political  news 

Masthead is black and white

Education level- high

Hard news

3. The Observer conventions 

Black and white masthead

Serious and political news

Little images lots of text

Involves bright colours in the sky box (not usual for broadsheets)

Education level- high

The Observer- Today

1. Wars- Ukraine/Russia Palestine/Israel
2. Celebrity culture
3. Gender equality- more of it
4. Racial equality- more of it/ multicultural society (Clear to see cultural context through the main image featuring on the main cover of the Observer reflects  a basically equal society, also in the sky box we see an asian lady and she is being featured and is being recognised)
5. Consumerism 
6. More accepting of sexuality
7. Supportive of mental health

The Newspaper

1. 

2. Celebrity on the front of cover

3. Theres is a female on the front cover in the main image]

4. There is a black female in the skybox promoting people of colour, middle eastern food displays multiculturalism in the skybox while promoting food which attracts the Observer audience 

5.

6. Displaying sexuality in the skybox

7. Looking after your mental health is very important in our society now and is something that is widely talked about and is completely accepted with no shame 

Q10

1) Address the question

2) an example form the Observer of the representations created

3) explain the representations that are created and what this reveals about the context of production

4) link back to question

The Observer cover from today depicts the contextual issue of racial equality. An example of this is a black female featuring in the skybox of an Observer magazine, this presents racial equality as much more equal and accepting in todays Observer and in society as a general. It shows how in society that all races are valued and are less of a barrier in todays society. The fact that the person is female can show how gender equality has come a long way and is again much more equal in today society. Presenting women as able and capable to do everything a man can do, again making it clear that the Observer is promoting more racial equality and gender equality in their newspapers. Which shows how this is a typical thing in our society and isn't a shock to many people which directly links to the fact that in todays society things are much more equal 

The Observer cover from today depicts the contextual issues of celebrity culture and consumerism. We can see this when looking in the skybox and seeing a celebrity sharing his deepest secrets presenting our society as nosey and invasive. Showing how the Observer still wants to be involved in celebrities and about their life. We can also see consumerism in.